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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). In some instances, it may be necessary to align the CEO on a plan, but a united recommendation between the CMO and CIO has a better of chance of success.

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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. Continuous Development is a growing trend in the software industry.

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What If You Could Learn Design from Apple?

Harvard Business Review

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn. Imagine learning product design from Apple.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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Prevent Your Star Performers from Losing Passion for Their Work

Harvard Business Review

I call this phenomenon “executive brownout” and the details of El-Erian’s departure (not to mention more recent reporting on the conduct of his co-CIO Bill Gross, who has also since resigned) only confirmed my opinion that he was very likely suffering from it. Employee retention Motivating people Developing employees'

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Understanding Customers Is Everyone's Job

Harvard Business Review

They''re using tailored suggestions to drive customer loyalty. Developing customer trust requires managing interactions sensitively in an environment of increased transparency. The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights.