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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). A recent study (also from IBM) indicates that more than 70% of CMOs feel they are underprepared to manage the explosion of data and "lack true insight.".

CIO 8
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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. aleksandarvelasevic/Getty Images. Run more experiments.

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What If You Could Learn Design from Apple?

Harvard Business Review

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn. Imagine learning product design from Apple.

CIO 8
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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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Prevent Your Star Performers from Losing Passion for Their Work

Harvard Business Review

I call this phenomenon “executive brownout” and the details of El-Erian’s departure (not to mention more recent reporting on the conduct of his co-CIO Bill Gross, who has also since resigned) only confirmed my opinion that he was very likely suffering from it. Employee retention Motivating people Developing employees'

CIO 8
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You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business Review

But platforms and networks can be developed in many different ways. Retailers like Walmart and Macy’s manage a supply chain, buying and reselling their own inventory. Let’s see what happens when we connect them rather than manage them — that is, focus on the links rather than the nodes. Insight Center.