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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). A recent study (also from IBM) indicates that more than 70% of CMOs feel they are underprepared to manage the explosion of data and "lack true insight.".

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What If You Could Learn Design from Apple?

Harvard Business Review

For a number of years, IBM organized the Center for CIO Leadership as a “global community to advance the profession.” ” At the time of its founding in 2007 most leadership programs were focused on helping CIOs be better IT managers. In contrast, IBM’s program helped CIOs be better business leaders.

CIO 8
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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

“It’s easier to understand the consequences of a change if you’re making lots of little steps,” observes Bryan Stevenson, CIO of on-demand software company Catalant. It represents an important competitive advantage and cultural weapon in the battle for talent and customer loyalty.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business Review

Retailers like Walmart and Macy’s manage a supply chain, buying and reselling their own inventory. Let’s see what happens when we connect them rather than manage them — that is, focus on the links rather than the nodes. We normally think of people as something to be managed. Human capital. Intellectual capital.

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Prevent Your Star Performers from Losing Passion for Their Work

Harvard Business Review

I call this phenomenon “executive brownout” and the details of El-Erian’s departure (not to mention more recent reporting on the conduct of his co-CIO Bill Gross, who has also since resigned) only confirmed my opinion that he was very likely suffering from it.

CIO 8