Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Find Common Ground.

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

MAY 4, 2018

In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. aleksandarvelasevic/Getty Images. Run more experiments.

Agility 8

Agility Development Organization Software 8

Harvard Business Review

SEPTEMBER 14, 2016

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn. Digital marketing from Adobe.

CIO 8

CIO Chief Financial Officer White Paper Learning-by-Doing 8

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. Creating products and services for market segments of one (" mass customization ") isn''t easy. They''re using tailored suggestions to drive customer loyalty.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JANUARY 14, 2015

I call this phenomenon “executive brownout” and the details of El-Erian’s departure (not to mention more recent reporting on the conduct of his co-CIO Bill Gross, who has also since resigned) only confirmed my opinion that he was very likely suffering from it. Employee retention Motivating people Developing employees'

CIO 8

CIO CFO Crisis Execution 8

Harvard Business Review

JANUARY 28, 2015

”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1. Develop a shared vocabulary and shared metrics.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

JUNE 20, 2013

Phil is the former CIO of Utah and a veteran entrepreneur with a Ph.D. Most of us are familiar with them as marketing gimmicks: "robot barf" in the corners of ads. Once products themselves become platforms for relationships, companies will get much better market intelligence, in addition to genuine loyalty.

CRM 8

CRM CIO Marketing Call Center 8