Harvard Business Review

NOVEMBER 9, 2012

But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Find Common Ground.

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. At the same time, second guessing and post-purchase regret are on the rise, while loyalty is falling. The campaign has resulted in dramatic increases in marketing leads and sales. Fast forward to today.

B2B 9

B2B Travel CIO Benchmarking 9

Harvard Business Review

SEPTEMBER 14, 2016

Content marketing is a start, but articles and posts on social media don’t go deep enough. It’s time to flip the corporate university inside out, blending marketing with learning to create relationships beyond the transaction. In contrast, IBM’s program helped CIOs be better business leaders.

CIO 8

CIO Chief Financial Officer White Paper Learning-by-Doing 8

Harvard Business Review

MAY 4, 2018

Companies that can successfully implement Continuous Development throughout their organization will find dramatic strategic benefits, including: Faster time-to-market. And that satisfaction leads to a more attractive work environment in a competitive talent market. Customers enjoy the benefit of new features sooner.

Agility 8

Agility Development Organization Software 8

Harvard Business Review

MARCH 4, 2011

Shouldn't every shopper have access to time-, loyalty- or location-based offers, whether in the store or walking in the park? Shouldn't all shoppers receive customized shopping recommendations, based on past behavior, integrated with their online accounts and delivered to their mobile devices? That is a battle most retailers will lose.

Retail 15

Retail Attrition CIO CFO 15

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. Creating products and services for market segments of one (" mass customization ") isn''t easy. They''re using tailored suggestions to drive customer loyalty.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JUNE 20, 2013

Phil is the former CIO of Utah and a veteran entrepreneur with a Ph.D. Most of us are familiar with them as marketing gimmicks: "robot barf" in the corners of ads. Once products themselves become platforms for relationships, companies will get much better market intelligence, in addition to genuine loyalty.

CRM 8

CRM CIO Marketing Call Center 8