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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). It's up to the CEO to ensure that marketing and IT are on the same page in terms of both innovation goals and risk management.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”. Take a look at your business.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”. Take a look at your business.

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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

While Agile began as a product development innovation, it sparked a corporate strategy and process revolution. “It’s easier to understand the consequences of a change if you’re making lots of little steps,” observes Bryan Stevenson, CIO of on-demand software company Catalant. Maximize engineering productivity.

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Engaging Shoppers with Intelligent Stores

Harvard Business Review

Some retailers are responding with clever innovations. Shouldn't every shopper have access to time-, loyalty- or location-based offers, whether in the store or walking in the park? Increasingly, consumers on the floor know more than the sales staff about the store's products and price points — and competing offers.

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QR Codes Aren't Dead Yet

Harvard Business Review

Phil is the former CIO of Utah and a veteran entrepreneur with a Ph.D. Once products themselves become platforms for relationships, companies will get much better market intelligence, in addition to genuine loyalty. Innovations in Digital and Mobile Marketing An HBR Insight Center. in computer science.

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