Harvard Business Review

MARCH 12, 2012

Third, the company could earn goodwill from the local communities in which it manufactures its products. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger.

Co-Opetition 13

Co-Opetition Company Brandenburger Game Theory 13

Harvard Business Review

APRIL 6, 2016

In many industries, the capital required to build an asset of minimum efficient scale is growing. These conflicting pressures are especially present when the product provided by the asset is not very differentiating (think, for instance, of commodity steel products or container shipping services).

Co-Opetition 8

Co-Opetition Operations Cost Technology 8

Harvard Business Review

NOVEMBER 22, 2012

I was amazed by everything I saw — the bushels and baskets of fresh fruit all beautifully displayed, the rows of colorful tissue paper, an entire aisle of paper products. The company's job is to define the product, and the buyers' is to consume it. In business jargon, it's a move from competitiveness to co-opetition.

Co-Opetition 8

Co-Opetition Business Model Politics Competitive Advantage 8

Harvard Business Review

APRIL 28, 2015

Despite the inevitability of this “smart” future, today only a small portion of businesses regularly merge data and physical products. Unlike their industrial peers, managers of asset-light businesses focus little on the balance sheet. Often, the last thing managers are encouraged to do is think outside of their industry.

Business Model 8

Business Model System Management Supply Chain 8

Harvard Business Review

FEBRUARY 10, 2014

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. Brandbenburger and Barry J.

Co-Opetition 8

Co-Opetition Nalebuff Licensing Cooper 8