Harvard Business Review

MARCH 12, 2012

First, the company would increase the amount of free source material for its bio-fuel facility, which would lead to lower per-unit cost of bio-fuel energy, expediting a positive return on its investment. Second, the company could decide to charge its competition for access to its proprietary green technology, leading to a new revenue stream.

Co-Opetition 14

Co-Opetition Company Brandenburger Game Theory 14

Harvard Business Review

NOVEMBER 22, 2012

More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain. For example, IBM's co-created product lines account for approximately 20% of its revenue and many of its innovations. In business jargon, it's a move from competitiveness to co-opetition.

Co-Opetition 9

Co-Opetition Business Model Politics Competitive Advantage 9

Harvard Business Review

APRIL 28, 2015

But in the information age, the world has changed again – in particular for businesses that leverage information as core to their competitive position. Instead of using traditional tools to compete in an environment of clear customers, suppliers, partners, and competitors, we find ourselves in an era of “ Co-opetition.”

Business Model 8

Business Model System Management Supply Chain 8