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What’s the Endgame for Social Media?

Harvard Business Review

JANUARY 9, 2014

To tap into social business’ greater value, it will take more than launching a few corporate accounts on Facebook, LinkedIn, and Twitter (represented by the 42% above). The first wave of social business was all about employee collaboration, giving rise to products like Yammer, Jive, and Salesforce Chatter.

Media

Media ROI Corporate Accountability Guidelines

Rupert Murdoch, Customer Service Rep?

Harvard Business Review

OCTOBER 26, 2012

On the surface, it's a simple customer service issue: Someone has a problem with your product. Earlier this week, besieged media mogul Rupert Murdoch, who by all accounts is actually the man behind 140 characters , responded on Twitter to a person in Kentucky who had an all-too-common newspaper complaint: @ esbarr_ Yes.

Media

Media CEO Brand Corporate Accountability

Leadership Digital

What’s the Endgame for Social Media?

Rupert Murdoch, Customer Service Rep?

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