Harvard Business Review
JANUARY 9, 2014
To tap into social business’ greater value, it will take more than launching a few corporate accounts on Facebook, LinkedIn, and Twitter (represented by the 42% above). Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications.
Harvard Business Review
OCTOBER 26, 2012
A CEO could respond directly to a customer complaint on Twitter and include the handle of a corporate account. "It Your company has to be able to track the commitments your CEO makes, and deliver on them.". It accomplishes two things: Hey, I take your problem seriously as a CEO, but there are other paths for getting this done.
Expert insights. Personalized for you.
13 
Let's personalize your content