Harvard Business Review

AUGUST 6, 2012

Toyota's decade-long investment in its Prius sub-brand ultimately succeeded in strengthening the company's reputation as a respected product innovator while allowing Toyota to capture first-mover advantage in the fast-growing hybrid category. Enable organizational agility.

Innovation 16

Innovation First-mover Advantage Chemicals Agility 16

Harvard Business Review

NOVEMBER 2, 2011

In a recent Accenture study involving 1000 CFOs and CMOs across eight industries and a dozen countries in developed and emerging markets, 85 percent of executives expected their companies to grow at a rate equal to or significantly greater than global growth forecasts. Innovation focused on first-mover advantage, not price point.

First-mover Advantage 11

First-mover Advantage Supply Chain Price Cost 11

Harvard Business Review

NOVEMBER 7, 2018

These ICOs are nearly always held when a project is at an immature stage of development akin to a seed stage startup — when it is testing hypotheses around its consumer value proposition and forming a founding team. This focused attention from developers has the added benefit of crowdsourcing feedback on the beta version of the project.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

MAY 28, 2015

Instead, according to new research from the Center for Talent Innovation (CTI), the fundamental issue is the health care industry’s failure to develop a nuanced understanding of, and commitment to, women as consumers and decision makers. Surprisingly, it’s not the cost of care.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8