Remove Competitive Advantage Remove Customer Loyalty Remove Engineering Remove Marketing
article thumbnail

Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

Rather than improving software in one large batch, updates are made continuously, piece-by-piece, enabling software code to be delivered to customers as soon as it is completed and tested. Customers enjoy the benefit of new features sooner. Maximize engineering productivity. By August 2017, it took an average of 3.5

article thumbnail

What can you do to get better? Follow the masters.

Strategy Driven

He was an engineer that was convinced he had built the world’s best vacuum cleaner. Created a demand in the market with no product (a market vacuum if you will pardon the pun). When the cleaner finally emerged on the market, it was swept up (sorry again). EVALUATE how StrategyDriven gives you a competitive advantage.

Hotels 50
article thumbnail

Why Your Company Culture Should Match Your Brand

Harvard Business Review

Each of these companies has aligned and integrated its culture and brand to create a powerful engine of competitive advantage and growth. And your sales and marketing departments aren’t working at cross-purposes, each with its own view of what success looks like.

Brand 8