Harvard Business Review

MAY 18, 2015

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. Simply and clearly put, CI is a perspective on changing market conditions.

Competitive Intelligence 8

Competitive Intelligence Agility Workshop Definition 8

Harvard Business Review

JULY 31, 2015

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. The paradox is that companies spend millions acquiring competitive or market “intelligence” from armies of vendors and deploy the latest technology disseminating the information internally.

Competitive Intelligence 8

Competitive Intelligence Company Drucker Review 8

Harvard Business Review

SEPTEMBER 18, 2013

Only when they challenged their long-held assumption that “We are a search engine company” could they then come up with the “We want to know everything” notion which sparked projects such as Google Earth, Google Book Search, and Google Labs, along with further improvements to their fabled search engine.

Creativity 8

Creativity Trends Uncertainty Strategic Planning 8