CEO Insider

OCTOBER 10, 2022

And with Harvard Business Review citing 70-80 percent of a firm’s market value coming from intangible assets such as brand equity, intellectual capital, and goodwill, it’s vitally important for all CEOs to proactively manage their reputation given […].

Reputation 119

Reputation Intangible Assets Intellectual Capital Planning 119

Leading Blog

JANUARY 27, 2012

Frank Sonnenberg makes the case in Managing with a Conscience , that the only sustainable way to succeed is the right way—not cutting corners—emphasizing the intangibles like trust, creativity, focus, speed, flexibility, relationships, loyalty, and employee commitment. Asking the right questions helps to take you beyond mere compliance.

Management 284

Management Intangible Assets Critical Success Factor Compliance 284

Harvard Business Review

FEBRUARY 26, 2018

Our research has found that intangible investments have surpassed property, plant, and equipment as the main avenue of capital creation for U.S. companies – which further suggests that the balance sheets has become an artifact of regulatory compliance, with little or no utility to investors.

Company 8

Company Intangible Assets Depreciation IPO 8

Harvard Business Review

OCTOBER 25, 2011

Even accounting rules specifically dealing with reputation — goodwill and intangible assets — are subject to frequent rule changes and endless debate. In fact, at Schwab , we have been using the Net Promoter System to measure our Golden Rule compliance for more than five years, and it works brilliantly.

Intangible Assets 12

Intangible Assets Ethics Short-term Reputation 12

Harvard Business Review

JULY 29, 2014

In the early 1980’s, sixty percent of corporate value creation emanated from the optimization of tangible assets. Today, we live in an era where 85 percent of value creation stems from brand, intellectual property, and people — all intangible assets. The CHRO must step up to the implications of the new world of work.

CFO 10

CFO Charan Intangible Assets Human Resources 10

Harvard Business Review

MAY 23, 2013

The second and third questions raise enforcement and compliance issues — for the second question, things are clear. Second, the rise of intangible assets, like patents and widgets, means that transfer pricing issues become central, and so high tax rates become more untenable as they increase the incentives to be aggressive.

Intangible Assets 8

Intangible Assets Incentives System GAAP 8