CEO Insider

OCTOBER 10, 2022

And with Harvard Business Review citing 70-80 percent of a firm’s market value coming from intangible assets such as brand equity, intellectual capital, and goodwill, it’s vitally important for all CEOs to proactively manage their reputation given […].

Reputation 119

Reputation Intangible Assets Intellectual Capital Planning 119

Harvard Business Review

FEBRUARY 26, 2018

In the 2016 book The End of Accounting , NYU Stern Professor Baruch Lev claimed that over the last 100 years or so, financial reports have become less useful in capital market decisions. Our research has found that intangible investments have surpassed property, plant, and equipment as the main avenue of capital creation for U.S.

Company 8

Company Intangible Assets Depreciation IPO 8

Harvard Business Review

JULY 29, 2014

Break up a strategic function in response to underperformance in the wake of severe market disruptions? What would the capital markets look like today if a similar tack had been taken when the CFO role was ripe for transformation? The CHRO must step up to the implications of the new world of work.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

MAY 23, 2013

The second and third questions raise enforcement and compliance issues — for the second question, things are clear. Second, the rise of intangible assets, like patents and widgets, means that transfer pricing issues become central, and so high tax rates become more untenable as they increase the incentives to be aggressive.

Intangible Assets 8

Intangible Assets Incentives System GAAP 8