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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

We believe coherence confers a substantial premium, and we’ve measured it. PL and CM: Our take on capabilities and how they work in systems is new, as is our view of coherence as this three-part balanced system that confers a measurable premium. Companies today operate in a business environment that encourages incoherence.

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Yes, Your Résumé Needs a Summary

Harvard Business Review

Let’s look at a few examples of powerful summaries: “Pharmaceutical marketing executive with 20 years of experience creating commercial infrastructures, growing brands, and optimizing product value throughout launch, re-launch, and sunset life cycles across all customer segments—payers, physicians, and patients.

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A Tool to Map Your Next Digital Initiative

Harvard Business Review

Quite simply, adding technology does not automatically confer expected benefits; these benefits have to be unlocked and this can only happen through achieving organizational changes. Operations in a Connected World. Consequently, it is useful to think about investments in digital as essentially investments in change. Insight Center.

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