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Nigeria’s GDP Just Doubled on Paper: What It Means in Practice

Harvard Business Review

There is a general consensus among economic analysts and commentators that the changes are merely cosmetic — they certainly do not affect the daily lives of most average Nigerians, and their timing might be politically motivated given the upcoming 2015 elections which are expected to be highly contested.

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How Story Platforms Help Global Brands Go Local

Harvard Business Review

The film, produced by Coca Cola , features street scenes of people being kind and happy in well-known Cairo locations. One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.".

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