The Folly of Stretch Goals
Harvard Business Review
APRIL 20, 2012
Deming insisted that companies, "Eliminate management by objective." While it's true that renowned psychologists Edwin Locke and Gary Latham described goal setting as "the most effective managerial tool available," it's also true that no less a thinker than W.E. Here's why. Stretch goals can be terribly demotivating.
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