Harvard Business Review

JULY 15, 2016

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.

Technology 8

Technology Film Gilbert Business Model 8

Harvard Business Review

DECEMBER 9, 2015

Marketing in a digital economy is more difficult now than it was in the days of mass media. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers. Marketers need to change their approach. Why do you need content?

White Paper 8

White Paper Film Audience Content 8

Strategy Driven

MAY 25, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. That’s when the usual ethical and moral constraints are sometimes abandoned – always for good reasons, and always ‘just this once’ – in the name of expediency.

Company 62

Company Venture Capitalist Film Reputation 62

Strategy Driven

MAY 25, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. That’s when the usual ethical and moral constraints are sometimes abandoned – always for good reasons, and always ‘just this once’ – in the name of expediency.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

FEBRUARY 22, 2012

This Sunday many of us will be watching the red carpet arrivals and cheering for our favorite actresses, actors, and films at the 84th annual Academy Awards. Winning an Oscar not only signals the high quality of a film, but also creates a marketing windfall. This captures the increased value of both the film and usage occasion.

Price 12

Price Film Constraint Media 12

Harvard Business Review

MARCH 6, 2013

As disruptive innovations enter the market with faster velocity and increased firepower, entrepreneurs are finding themselves dealing sooner and more intimately with the law. Here, think of the response of the music, film, and other mass media to the advent of digital distribution of content. In the U.S.,

Innovation 8

Innovation Disruptive Innovation Constraint Entrepreneur 8