Stop Treating B2B Customers Like Digital Novices
Harvard Business Review
MAY 10, 2016
As Bernard Hours, the former COO of Danone, put it, “On the internet, a brand has to become a person, to listen and to answer questions.” It was not that Salesforce.com didn’t offer the standard features, such as FAQs, platforms for user forums, and integration with the company’s webpage.
Let's personalize your content