Harvard Business Review

JULY 14, 2017

In a traditional business, there is little connectivity or co-creation, so the enterprise value is equal to the “mass” of the company — its human resources, financial assets, intellectual property, and physical goods. Human capital. After all, we call the department human resources.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8

Harvard Business Review

JULY 29, 2016

If you display skepticism toward the candidate or hesitate, the reference will likely clam up out of loyalty, she says. Show any skepticism or negativity toward the candidate—the reference will go silent out of loyalty. His first call was to Jane’s former direct supervisor, the COO of her previous company.

Reference 8

Reference COO Learning-by-Doing Case Study 8

Harvard Business Review

AUGUST 5, 2014

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. To affect changes in culture, some CMOs are partnering more closely with human resources.

P&L 10

P&L Banking Marketing Call Center 10