Remove Core Competence Remove Human Resources Remove Innovation Remove Positioning
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Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”

Harvard Business Review

Improving the in-store experience, promoting omnichannel shopping and fulfillment options, and developing in-person service innovations are avenues that leverage its brand equity and core competencies — and they’re approaches that would put Amazon at a disadvantage. But this rarely ends well.

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Change is Bad

In the CEO Afterlife

Leaders ought to be wary about bringing change to vibrant cultures, the positioning of brands, and effective business models. I consider Google a tier-one innovator. When Should a Brand’s Positioning Change? So does core brand positioning. Not when it comes to positioning.

Brand 100