Harvard Business Review

JANUARY 23, 2012

Trend lines, market sizing, and competitive benchmarks that served companies well during periods of gradual market evolution do little good in industries where new technologies create seismic shifts, demand is uncertain, and rivals emerge from left field. Heins needs to pay attention up front to defining the challenges carefully.

Strategy 15

Strategy CEO Strategic Planning Consensus 15

Harvard Business Review

JUNE 25, 2018

Still, market research suggests that future markets for its products and services could be huge — with the U.N. Sustainable Development Goals forecast to generate market opportunities of over $12 trillion a year by 2030 (and that’s considered a conservative estimate). .”

TBL 11

TBL Bottom-up Long-term Early Adopters 11

Harvard Business Review

MARCH 2, 2016

Incapable of raising the top line through organic growth, corporations turn to managerial and financial tricks to please shareholders. Boards incentivize CEOs to increase short-term profits by any means necessary, even if it means defunding research and development labs and personnel whose value creation may be a few years off.

Technology 8

Technology Short-term Long-term Creativity 8