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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

DECEMBER 4, 2008

Rajesh Setty Entrepreneur. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. You REALLY should subscribe to our newsletter too - you will get exclusive content that is NOT featured on this blog once or twice a month. Its even 100% free! Speaker Bringing Ideas To Life.

Blue Ocean Strategy 30
Blue Ocean Strategy CPM Licensing Open-book 30
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Who Rules the Web Now?

Harvard Business Review

FEBRUARY 22, 2011

They're out to kill the cost-per-thousand or CPM-based ad sales model. In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. Horan is an entrepreneur and web media executive, and is the former CEO of About.com, AllBusiness.com, and IAC Search and Media.

CPA 15
CPA CPM Advertising Disintermediation 15
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