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To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible

Harvard Business Review

There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Suddenly the victim is the superhero and the designers and engineers are the sidekick, collaborating together to find the best solutions.

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Leading Innovation Is the Art of Creating “Collective Genius” - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business Review

Determined to feature a global perspective, the authors include narratives of executives within India-based IT company HCL Technologies, the German division of online auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing to Take Chances. The move worked and the studio hit both deadlines.

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How Sephora Reorganized to Become a More Digital Brand

Harvard Business Review

E-commerce players were still figuring things out, and brick-and-mortar stores weren’t really experimenting with technology. Yet based on my own experiences, I believed we could use technology to make shopping more efficient. An analytics and creative organization support both the ecommerce and store marketing efforts.

Brand 9
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Leading Innovation Is the Art of Creating “Collective Genius” - SPONSOR CONTENT FROM HBS EXECUTIVE EDUCATION

Harvard Business Review

Determined to feature a global perspective, the authors include narratives of executives within India-based IT company HCL Technologies, the German division of online auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing to Take Chances. The move worked and the studio hit both deadlines.

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Make Your Innovative Idea Seem Less Terrifying

Harvard Business Review

But as she began to consider her future at the company, she realized that all of the people above her were white, male engineers or accountants. Capturing the Innovation Mind-Set at Bally Technologies. She also believed that Sanofi’s competitive edge was at risk because of this narrow approach to talent management. Innovation'