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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

To develop a marketing strategy that will deliver results, you need to gain a deep understanding of your customers. As for what the USP can be, this could be an affordable service or product with exceptional quality. If your credit rating is in bad shape, Now Loans shows you can still acquire funding this way despite the hurdle.

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Why Leaders Need to Think More Like Professional Gamblers

Leading Blog

Many years later, French mathematician Pierre-Simon Laplace developed Bayes’s idea into a powerful theory, which we now know as the Bayes Theorem. Bayes is relevant to modern leaders because it can help them develop an approach to uncertainty that is less deterministic and more probabilistic. Here is a simple explanation of it.

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Private Equity Can Make Firms More Innovative

Harvard Business Review

They found that LBOs not only led to an increase in firms’ patenting, but specifically, an increase in highly cited (a proxy for higher quality) patents. The authors found that three years after an LBO, PE-backed firms had filed 40% more high-quality patent applications than regular firms.

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7 Ways to Improve Operations Without Sacrificing Worker Safety

Harvard Business Review

The term “safety culture” is misleading because it suggests organizations have multiple cultures: one for safety, another for production, and perhaps others for quality and for sales. Each firm needs to select or develop its own, appropriate to its functions and products. Welcome a regulator as a “cheap consultant.”

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How Blockchain Could Help Emerging Markets Leap Ahead

Harvard Business Review

We argue that, like previous revolutionary ideas, blockchain has the potential to help developing nations leapfrog more-developed economies. Quality control became a cornerstone of industry in Japan, reshaping the country’s national brand around companies known for manufacturing excellence, such as Toyota, Canon, and Nikon.