The Practical Leader

MARCH 25, 2020

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. Stock markets should bounce back more quickly than the six years it took the Dow Jones Average from 2007 to 2013 to recover. At that rate, the entire world would be infected in 90 days.

Crisis 91

Crisis Levitt Peer Review Sharpe 91

Harvard Business Review

JUNE 1, 2011

No, not World War II, but rather the introduction of the first mass market paperback. It wasn't long before the next crisis. Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Shock absorbed. Then 1939 snuck up on publishers. Certainly not.

Levitt 13

Levitt Mass Marketing Simon eBook 13

Harvard Business Review

JANUARY 4, 2013

"By almost any market test, economics is the premier social science," Stanford University economist Edward Lazear wrote just over a decade ago. The issue isn't that economists have nothing interesting to say about the crisis. nancial crisis suggest that this conceit may be more wishful thinking than reality.".

Tversky 10

Tversky Crisis Levitt Consensus 10

Harvard Business Review

MARCH 26, 2013

The party has been selling pretty much the same product for more than three decades now, while market conditions have changed. It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. Lafley and Roger L.

Brand 8

Brand Productivity Products P&L 8