The Practical Leader

MARCH 25, 2020

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. A month after the outbreak started, 164 scientific papers were already available on PubMed with many more papers undergoing peer review. At that rate, the entire world would be infected in 90 days.

Crisis 91

Crisis Levitt Peer Review Sharpe 91

Harvard Business Review

JUNE 1, 2011

It wasn't long before the next crisis. Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Levitt analyzed the fall of the railroads, and notes that the railroads "assumed themselves to be in the railroad business rather than in the transportation business. Certainly not.

Levitt 14

Levitt Mass Marketing Simon eBook 14

Harvard Business Review

JANUARY 4, 2013

Economists have also continued their imperialist habit of delving into other fields: 2005's Freakonomics , co-authored by Becker disciple Steven Levitt, was a prime example of this — and sold millions of copies. The issue isn't that economists have nothing interesting to say about the crisis.

Tversky 11

Tversky Crisis Levitt Consensus 11

First Friday Book Synopsis

APRIL 30, 2011

Webber is an award-winning, nationally-recognized editor, author, and columnist. In 1995, he launched Fast Company magazine, a fresh, dynamic entry in the business magazine category. Headquartered in Boston, MA, the magazine became the fastest growing, most successful business magazine in history.

Magazine 103

Magazine Company Succession Edvinsson 103

Harvard Business Review

MARCH 26, 2013

It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. After the book came out, the financial crisis and subsequent Great Recession made the problem of economic insecurity much, much worse. Lafley and Roger L.

Brand 8

Brand Productivity Products P&L 8