Harvard Business Review

AUGUST 9, 2018

While most for-profit companies start with product and then subsequently segment customers based on profit potential (higher lifetime value and lower acquisition costs), the most successful nonprofits commit first to reaching an underserved population, which often includes higher acquisition costs and lower lifetime value.

Strategy 9

Strategy Market Segmentation Crisis Entrepreneur 9

Harvard Business Review

JUNE 28, 2013

Position yourself in market segments that will grow. The landscape has undergone major transformations since the global financial crisis. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JULY 25, 2013

However, it would have been impossible to predict with any confidence the speed at which that shift would take place and how it would differ across markets. Experiments carried out across customer segments and market segments generate rapid and low-cost learning.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

NOVEMBER 9, 2016

It was the biggest drop for the currency since an economic crisis in 1994. I have identified five traits of this race-to-the-top strategy: Focus on the high value of market segments. The Mexican peso initially fell 13% in trading after Republican Donald Trump won the U.S.

Cooper 11

Cooper Long-term Industry Health Care 11

Harvard Business Review

JUNE 24, 2015

Though the environment may look uncertain to others, visionary leaders see a clear opportunity for the creation of a new market segment or the disruption of an existing one, and they act to realize this possibility. This approach works when the visionary firm can single-handedly build a new, attractive market reality.

Strategy 8

Strategy Competitive Advantage Environment Execution 8