Harvard Business Review

SEPTEMBER 26, 2014

Finally, we found that these super geos made it easier for companies to develop growth strategies. These super geos were local profit pools that were concentrated and big enough to offer big ROI upside for marketing and sales. Certain local markets have the right ingredients to ripen demand. What makes them unique?

Marketing 8

Marketing Mass Marketing ROI CRM 8

Harvard Business Review

MARCH 1, 2016

McKinsey & Co. Many companies in my experience have a similar disconnect between their intended market or customer type and their actual client base. There’s a reason you chose those target markets or customer types. It’s a balancing act. When strategy shifts, make sure that sales shifts with it.

Strategy 8

Strategy Execution How To CRM 8

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. But where and how do you start? As with any new endeavor, we have been learning as we go.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

AUGUST 15, 2014

Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital. Another McKinsey survey , conducted in 2011, found then that the average company with more than 1,000 employees already had more data in its CRM system than in the entire Library of Congress. Marketing Sales Social media'

Media 9

Media ROI McKinsey Survey 9

Ask Atma

JANUARY 2, 2011

They develop action plans. And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.).

Management 40

Management CRM Objective Human Resources 40