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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

Strategies for Selecting a Vanity Number That Resonates With Your Brand While some may perceive a phone number as an essential utility, forward-thinking businesses recognize the transformative potential of vanity numbers. Technical Integration of Vanity Numbers Into Your Business Systems Securing a vanity number is only the beginning.

Brand 87
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How to Help Employees Communicate by Email More Effectively

Strategy Driven

Customer Relationship Management or CRM platforms, for example, are capable of handling, logging, and documenting email communication. Is it ethical to monitor business emails sent from @yourcompany.com email addresses? Ethics debates aside, email monitoring is a proven way of boosting the effectiveness of business emails nonetheless.

How To 72
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Social media summit

Lead on Purpose

Filed under: Techology , Market-driven , Product Management / Marketing Tagged: | social media , Chris Brogan , Julien Smith , Mitch Joel , community , tribe « Leadership and learning Five championship strategies » Like Be the first to like this post.

Media 180
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Experiment with Organizational Change Before Going All In

Harvard Business Review

You likely studied the proposed change in detail, discussed it at length with relevant colleagues, came up with a strategy for implementing it, and then introduced it. Say you introduce an innovative new customer-relationship-management (CRM) tool for your sales force, and revenue increases by 15%. The change is a success, right?