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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

Legal Considerations and Best Practices in Choosing a Vanity Phone Number While exploring available vanity numbers, it is essential to be mindful of regulatory requirements and ethical considerations. This means ensuring that your call management systems can efficiently route, track, and report on calls coming through the vanity number.

Brand 86
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How to Help Employees Communicate by Email More Effectively

Strategy Driven

Customer Relationship Management or CRM platforms, for example, are capable of handling, logging, and documenting email communication. Is it ethical to monitor business emails sent from @yourcompany.com email addresses? Ethics debates aside, email monitoring is a proven way of boosting the effectiveness of business emails nonetheless.

How To 72
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Social media summit

Lead on Purpose

Home About the Blog Michael’s Bio Resources Lead on Purpose Entries RSS | Comments RSS Top Posts Lead on Purpose featured Five leadership practices for improving customer service Five factors of leadership Real-world examples of customer service Leadership and Product Management Five stages of problem solving Guest Post: The Yin-Yang of (..)

Media 180
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The (New) Skills You Need to Succeed in Sales

Harvard Business Review

Increased use of technology, they told us, means that online channels are substituting for traditional face-to-face meetings, and CRM systems are providing new insights into customers. Our thought leaders identified two major drivers for this change: the use of technology, and changes in customer demands.

Skills 15
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The Science of Building a Scalable Sales Team

Harvard Business Review

These characteristics are prior success, intelligence, work ethic, and coach-ability. These patterns are programmed into our CRM, Salesforce.com. However, there were a few characteristics that were highly correlated with success that I believe will apply to most sales environments.

Team 14
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Experiment with Organizational Change Before Going All In

Harvard Business Review

Say you introduce an innovative new customer-relationship-management (CRM) tool for your sales force, and revenue increases by 15%. When such simple randomization is not feasible due to logistics, ethics, cost, or sample size, more sophisticated analytical techniques can be employed. The change is a success, right? Maybe or maybe not.