N2Growth Blog

MARCH 23, 2010

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 273

Blog CRM Management Brand 273

N2Growth Blog

APRIL 2, 2010

Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv. The key is knowing *when* – and how deeply – to interact. This is where much of the true complexity lies.

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Media Blog Tools Influence 325

Harvard Business Review

DECEMBER 21, 2011

Your R&D group develops a unique new product. Finance puts the systems in place to track the money coming in. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Manufacturing produces it.

Company 14

Company Market Penetration Long-term Short-term 14