Strategy Driven

MARCH 2, 2016

No longer a discretionary luxury, predictive analytics are now the name of the game for those who seek to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines. Unfortunately, a CRM system cannot automatically track customer actions.

CRM 50

CRM System ROI Audience 50

Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? If you’re thinking of starting your own small business, you’re likely to have an idea of what you wish to sell or at least what your target market is.

Exit Strategy 131

Exit Strategy CRM USP Marketing Strategy 131

Harvard Business Review

JULY 12, 2017

For example, when the Sacramento Kings took on new ownership, the basketball franchise’s sales leadership adopted social selling, which drove a shift in confidence, especially among its newer reps. This typically requires integration with the CRM system. larger deals sourced through social platforms. Gain executive buy-in.

B2B 8

B2B CRM Franchising Media 8

Harvard Business Review

MARCH 23, 2015

We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. Our pricing, as I mentioned earlier, is demand-driven and what the market will bear, and generally the market will bear a lot.

Price 8

Price Team Sports Franchising 8