Lead Change Blog

JANUARY 12, 2015

Numerator thinkers operate with an abundance mentality; denominator thinkers use a scarcity mentality. Or a monthly newsletter that was the talk of the break room? A local car wash operator learned about CRM (customer relationship management) in a magazine and decided to create his own version.

Innovation 150

Innovation Budgeting Strategic Planning Tools 150

Strategy Driven

DECEMBER 18, 2014

Communicating with colleagues, manipulating spreadsheets, entering customer information into a CRM… these are all examples of time-consuming manual processes that can be done better and faster by someone (or something) other than you. Chances are, the solution (and the problem) is literally right in front of you. All rights reserved.

CRM 70

CRM Software Efficiency Learning Curve 70

Harvard Business Review

MAY 2, 2017

The company no longer has any operations at all in Silicon Valley. As an analogy, think of sales and marketing and the rise of CRM. Among other reasons, companies build CRM systems to avoid contacts, histories, and networks of relationships leaving the company together with the salesperson. Propagate intelligence and insights.

Innovation 9

Innovation Social Capital CRM Tacit Knowledge 9

Strategy Driven

NOVEMBER 16, 2022

You can use this content in many ways, including newsletters, web spaces, and FAQs. They manage marketing operations. Marketing operations specialists oversee day-to-day functions and use data analytics to evaluate overall performance. They may be responsible for updating marketing automation platforms or modifying CRM software.

Marketing 101

Marketing Advertising Marketing Strategy FAQ 101