Remove Customer Intimacy Remove Development Remove Marketing Remove Retail
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The Number 1 Tip to Ensure Returns on Your Firm’s Digital Strategy

N2Growth Blog

A review of the project exposed the need for developing a mobile computing application as a means to support the newly reengineered business process; Service Delivery Project: A country-wide retailer wanted to initiate a voice of customer effort to better service and retain its customer-base.

Strategy 187
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Good Cybersecurity Can Be Good Marketing

Harvard Business Review

Ease continues to be important in today’s online retail world, but invisibility seems to be giving way to more-notable approaches to being secure. Online security and customer intimacy go hand in hand. And this customer intimacy can be leveraged to protect your customers.

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The Potential of Geolocation for Revolutionizing Retail

Harvard Business Review

Traditional brick-and-mortar retail stores have many disadvantages when competing against online counterparts. Online stores are always open and are available anywhere, have “endless aisles” and can use digital tools to personalize offers to customer preferences. The New Tools of Marketing. Insight Center.

Retail 8
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Win the Attention of Your Distracted Consumer

Harvard Business Review

It''s a critical moment of truth for the in-store and brand marketer that, today, is complicated — even compromised — by the hyperconnected consumer. That''s the question on the minds of retailers today. This hyperconnected consumer is a game-changer for marketers. A Futurist Looks at the Future of Marketing.

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Understanding Customers Is Everyone's Job

Harvard Business Review

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers.

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Make Your Organization Anti-Fragile

Harvard Business Review

If lucky, a start-up grows and develops a success formula. retailer, spent the last three decades improving its supply chain processes, and designing and launching a series of services, including smaller local convenience stores and online shopping. and in its home market in the U.K. They were a best practice example in 2007.

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How to Fund Indian Start-Ups

Harvard Business Review

India has numerous small retailers and service providers who are shining examples of scrappy entrepreneurship at its best, but the information technology startups that are my primary interest typically require outside funding. Using IT services to generate cash and develop customer intimacy, it is entirely possible to build products.