Eric Jacobson

AUGUST 8, 2018

Since 2002, she has served as a judge for the Web Marketing Association’s annual web award competition; and she’s been included in the "Top 100 Branding Experts" list to follow on Twitter @DebbieLaskeyMBA. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

AUGUST 5, 2014

While our competitors catch up, we have to get into the mindset of already moving onto the next thing. Delivering above-market growth increasingly hinges on differentiating the customer experience and building tighter customer relationships. All that has elevated – and complicated – the role of CMO.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

OCTOBER 29, 2015

The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight into areas ranging from product design to human resources to public policy. Perform a data audit.

Hammer 8

Hammer Advertising How To Customer Loyalty 8