Eric Jacobson

AUGUST 8, 2018

All aspects of business have been affected from technology to human resources to marketing. Even more important, all employees have become their own personal brands – some even major influencers – with their own fans and followers. You may also wish to set up alerts about your competition and key influencers in your industry.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

OCTOBER 29, 2015

The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight into areas ranging from product design to human resources to public policy. Perform a data audit.

Hammer 8

Hammer Advertising How To Customer Loyalty 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10

P&L Banking Marketing Call Center 10