Women on Business

DECEMBER 2, 2010

In the movie, Buddy failed dismally to keep up with the production of Etch-a-Sketch toys against the skill and speed of the other elves in the workshop. What is your company most skilled in providing your customers? Building Customer Loyalty Building customer loyalty by being loyal to them.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. But it has also led to a dramatic decline in our people skills. In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand.

Company 70

Company P&L Bottom-up Advertising 70

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

JUNE 26, 2017

Your human resources aren’t trying to decipher what skills and behaviors will be needed in the future, or maintaining performance evaluation systems that are out of sync with your values. I recommend using the same principles to design and manage experiences for both employees and customers.

Brand 8

Brand Company Operations Merchandising 8