Customer Loyalty Influence Innovation Sample 
Harvard Business Review
SEPTEMBER 8, 2011
Rather than focusing their efforts on improving the company's products or customer experience, employees tend to devote more time and energy to explaining or criticizing the metric itself. The creativity that should be going toward finding innovative ways to wow customers often finds a different and more dangerous outlet.
Harvard Business Review
OCTOBER 21, 2016
Fostering innovation. Investing in sustainability is not only a risk management tool; it can also drive innovation. Nike embedded sustainability into its innovation process and created the $1 billion-plus Flyknit line, which uses a specialized yarn system, requiring minimal labor and generating large profit margins. Some 62.4%
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