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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation. We are on the cusp of a new business era.

Media 50
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Ford's Impressive Sustainability Strategy

Harvard Business Review

In the last couple of years, every auto giant has launched alternative vehicles, which they've been touting aggressively at the current Detroit Auto Show (see my newsletter on the different strategies the big companies are pursuing). The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%.