Customer Loyalty, Marketing Mix and Technology

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Customer Loyalty

Marketing Mix

Technology

How Top Brands Pull Customers into Orbit

Harvard Business Review

MARCH 5, 2012

Instead of treating customers as passive targets, they treat them as active participants. Like the sun in a solar system, they create a gravitational field that pulls customers into their orbit. They go beyond customer loyalty to building customer gravity. Traditional brands are like artillery.

Brand

Brand Customer Loyalty Marketing Mix Media

Pin Down Your Customer Intelligence Objectives

Harvard Business Review

AUGUST 14, 2012

I divided the possibilities into two categories — those that are pretty aggressive on the technology front, and those that are more aggressive on the business front: Technologically-Aggressive Customer Intelligence Applications. Single customer data warehouse with all touchpoints. Marketing mix portfolio modeling.

Objective

Objective Attrition Workshop Retail

Leadership Digital

How Top Brands Pull Customers into Orbit

Pin Down Your Customer Intelligence Objectives

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