Strategy Driven

FEBRUARY 29, 2024

From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement. Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1.

Merchandising 94

Merchandising Brand Customer Loyalty Marketing Mix 94

Harvard Business Review

MARCH 5, 2012

Instead of treating customers as passive targets, they treat them as active participants. Like the sun in a solar system, they create a gravitational field that pulls customers into their orbit. They go beyond customer loyalty to building customer gravity. Traditional brands are like artillery.

Brand 14

Brand Customer Loyalty Marketing Mix Media 14

Harvard Business Review

JULY 25, 2017

Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI). It can be used to assess the return of a specific marketing program, or the firm’s overall marketing mix.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

AUGUST 14, 2012

Predictive models for customer service episodes. Single customer data warehouse with all touchpoints. Marketing mix portfolio modeling. Adaptive customer profiling (qualitative and quantitative). Loyalty and lifetime value-based pricing. MORE ON CUSTOMER INTELLIGENCE. Simple or A/B randomized testing.

Objective 12

Objective Attrition Workshop Retail 12