Strategy Driven

FEBRUARY 29, 2024

From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement. Here are five compelling reasons why incorporating branded merch into your marketing mix is a smart move: 1.

Merchandising 95

Merchandising Brand Customer Loyalty Marketing Mix 95

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

MARCH 5, 2012

Instead of treating customers as passive targets, they treat them as active participants. Like the sun in a solar system, they create a gravitational field that pulls customers into their orbit. They go beyond customer loyalty to building customer gravity. Their mantra is test and learn.

Brand 14

Brand Customer Loyalty Marketing Mix Media 14

Harvard Business Review

AUGUST 14, 2012

Predictive models for customer service episodes. Single customer data warehouse with all touchpoints. Marketing mix portfolio modeling. Adaptive customer profiling (qualitative and quantitative). Loyalty and lifetime value-based pricing. MORE ON CUSTOMER INTELLIGENCE. Simple or A/B randomized testing.

Objective 11

Objective Attrition Workshop Retail 11