Skip Prichard

JUNE 26, 2019

In other cases, a company might build an in-demand product or service but struggle to execute to customer expectations. Poor customer service is a killer of customer loyalty. If the overall experience doesn’t please and excite the customer, a company is hard-pressed to outsize its strategy.

Strategy 80

Strategy SWOT Company Customer Loyalty 80

Harvard Business Review

AUGUST 14, 2012

A few weeks ago I was asked to prepare a workshop for a telecom company that wants to invest more in customer intelligence. The problem with customer intelligence is that while everyone wants more of it — and better versions of it — there are many different avenues to take in pursuing it.

Objective 11

Objective Attrition Workshop Retail 11

Harvard Business Review

FEBRUARY 23, 2018

Psychological ownership refers to feelings of possessiveness and connection that we develop toward an appealing object such as a person, company, or even an idea. Based on this research, I have developed a three-phase model that shows how companies can move beyond rhetoric and take ownership of sustainability.

Incubator 8

Incubator How To Real Estate Business Model 8