Development Direct Marketing Film Marketing 
Harvard Business Review
OCTOBER 18, 2012
Film ratings. As a company that thrives when people consume more content, Netflix routinely serves up personalized recommendations to customers based on their feedback on films they've already viewed. Famously, five years ago, the company launched a competition to improve on the Cinematch algorithm it had developed over many years.
Harvard Business Review
OCTOBER 20, 2015
Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.
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