CO2

JUNE 12, 2020

Before reaching the top of the S-Curve, there will be disintermediation, which moves humanity from the current S-Curve to a new one. He developed Cynefin while at IBM to help decision-makers better understand how to behave based on their assessment of the organization’s environment.

Uncertainty 151

Uncertainty How To Competitive Advantage Disintermediation 151

CO2

JUNE 12, 2020

Before reaching the top of the S-Curve, there will be disintermediation, which moves humanity from the current S-Curve to a new one. He developed Cynefin while at IBM to help decision-makers better understand how to behave based on their assessment of the organization’s environment.

Uncertainty 78

Uncertainty How To Competitive Advantage Disintermediation 78

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. Great brands avoid selling products. Great brands ignore trends.

Brand 8

Brand Disintermediation Price Long-term 8

Harvard Business Review

AUGUST 5, 2015

Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

B2B 8

B2B AIDA AIDAS Disintermediation 8