Strategy Driven

FEBRUARY 7, 2011

Perfect your marketing mix and win with …And the Clients Went Wild! The truth is, candidates with well-developed skills, a lot of working world experience, and the right attitude are exactly what you should want. Do what works! Not necessarily.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works! But the true success came in the way that they appealed to their customers.

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

AUGUST 14, 2012

What I did, therefore, for the telecom team was to draw up a quick list of capabilities an organization might choose to develop in the customer intelligence domain. Marketing mix portfolio modeling. What's your biggest problem in customer intelligence, and what does it mean for what applications you need to develop?

Objective 11

Objective Attrition Workshop Retail 11

Harvard Business Review

MARCH 29, 2013

It has spawned more than 70 TV ads, hundreds of outdoor and print ads, and numerous other adaptations across the marketing mix. The company's "freedom within a framework" marketing philosophy epitomizes a successful glocal mindset and organizational culture and architecture. Coca-Cola has similarly embraced the glocal model.

Advertising 8

Advertising Glocalization Globalization Brand 8