Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

FEBRUARY 25, 2014

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. But that’s an artifact of our big data obsession. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 8

Marketing Reis Brand Retail 8

Harvard Business Review

MAY 14, 2015

As a practitioner of a design-led form of product development, and in my own research and writing about an empathetic approach to product design, I’m overtly critical of the Lean manifesto. The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. But what is lost?

Productivity 8

Productivity Products Reis Definition 8

Harvard Business Review

FEBRUARY 3, 2015

And the development leader failed to identify any new ideas for store layout or building features. Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. How could such a misconception of customer experience have developed? I was stunned.

Brand 8

Brand Reis Objective Merchandising 8