Rajesh Setty
JULY 16, 2013
Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.
Harvard Business Review
DECEMBER 25, 2013
When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. Product development Risk management Sales' It may not be the right strategy for every industry.
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Harvard Business Review
FEBRUARY 25, 2014
Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance.
Harvard Business Review
DECEMBER 6, 2017
The good news is that multiple employers are already innovating in these areas. Offer professional-development opportunities. is an innovator in this area. That’s why companies like UPS, Lowes, REI, and Starbucks are in high demand — they all offer some form of health insurance for part-time, hourly employees.
Harvard Business Review
MAY 14, 2015
As a practitioner of a design-led form of product development, and in my own research and writing about an empathetic approach to product design, I’m overtly critical of the Lean manifesto. The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. But what is lost?
The Horizons Tracker
NOVEMBER 23, 2020
They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Indeed Pinterest has gone as far as paying an $89.5
Harvard Business Review
SEPTEMBER 12, 2012
Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. And to them, notions like distributing power to everyone, working in extended community to get things done, or allowing innovation to happen anywhere and everywhere are, well, ridiculously obvious. They live it.
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